Sip & Flip Tea Branded Campaign

In my advertising design class we had to create a parent company in groups. Our group came up with “Reprieve,” a hot beverage company that focuses on helping customers find their daily reprieves. We then had to separate and make our own products under this parent company! The reprieve I chose to focus on was sitting down with a good book and a hot cup of tea, thus “Sip & Flip” was born! A book-themed, floral, loose leaf tea company. I designed the packaging to look like special edition hardcovers and the flavours are based on book genres.